As people, it is very common to enjoy simple things. A nice smoked piece of meat, a great song, a sip of freshly squeezed juice. Basically, anything that is good to us. I get to enjoy these things, but I also things such as the shape of a letter. This might sound strange to some people, but for designers and other like minded folks, this is pretty standard. We all have a few favourite fonts but when it comes to letters, it is a different story. I love Gotham Black’s uppercase G!
I remember the first time I saw that letter. It was in a documentary by French filmmaker Jean-Baptiste de Laubier entitled “Hooligan Disco”. The font was used on a black background in between sharp cuts of Para One’s US touring footage. It was there to introduce the viewer to the upcoming chapter. As simple as it was, I witnessed it’s extreme efficiency and was instantly blown away!
From that point on, I did my best to hunt down that font until I got it’s name. Gotham. A font named after the imaginary city of Batman was amazing to me. Actually, it still is! This is why knowing it’s name filled me with great joy!
I was still a student at the time, and couldn’t afford to pay hundreds of dollars for a font. I managed to “acquire” a copy of it through a friend’s friend. Once I installed it, I opened Illustrator and typed in the words “Gotham City” in Gotham Black. I remember staring at the capital G. Trying to understand it. Analyse it. I couldn’t break the reason why it is so perfect. Eventually, I gave up and realised that some things aren’t meant to be decoded and understood. Some things are just meant to be admired.